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UX & Product Design Lead shaping mobile products, services and systems.

Turning complex product ecosystems into clear journeys, priorities and scalable experiences.

Let's talk about my work:

With over eight years of experience across mobile products, service design, product discovery and business strategy, I have worked with multidisciplinary teams to turn complex customer and business challenges into clear, scalable experiences.

At Deutsche Telekom, I have worked across OneExperience, Telekom’s future experience identity; MagentaPay for Business, a mobile payment product for small businesses; and Magenta Moments, the loyalty and benefits experience within OneApp. Across these products, I contribute to product vision, end-to-end journeys, roadmap priorities, accessibility, design systems and delivery.

Much of my recent work is protected by NDAs, but you can explore selected projects from my time as a consultant at frog in Milan, including work for Poste Italiane, Sergio Rossi and Philip Morris, as well as my experience managing the Service Design Global Conference 2018/ 2023 and 2026 in Cologne.

Accessibility and inclusion have remained central throughout my career. From university projects such as Blumi and Take Me There to my master’s thesis, Naya Aadhar, and my current work on accessible digital experiences at Deutsche Telekom, I focus on making products and services more inclusive by design.

When I am not in office:

I teach

I love sharing my learnings and mentor young minds find their way. That's my personal kick, knowing I have helped and enabled someone find their way.

In past I have taught Service Design at Politecnico di Milano from 2020-2022

At present I teach UX Design at ReDi school of Integration at since 2022

I try to make change and create impact

I consult an NGO based in my hometown named Deesha Foundation where we work to make healthcare affordable for rural Maharashtra. The personal kick I mentioned before keeps me motivated for these extra hours.

I have worked with them on the topics of Organ donations, eye donations, eye care initiatives and much more.

Just sketch...

I love sketching, it's a way of blowing off steam when it becomes too much. I have in past created children's books, 'Where is my Skipper' and 'Iva's Christmas' that are available on amazon and etsy.

I have created and publish a series of Indian mythological comics series names Ramgatha on line webtoon. And I also publish a slice of life comics here on instagram.

You can also check my 30DDC sketches for challenge initiated by Marc Fonteijn in 2019.

Read me blabber about life in Europe and Design in my personal blog

Read me fangirl over movies, series and albums on lilixnft review blog

Get in touch

Thank you! I'll be in touch.

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